MRKG 1311
(MRKT2370)

 Professor: Gemmy Allen
Mountain View College
Phone: 214-860-8626
DCCCD Distance Education Courses

 

Resources Table of Contents
Orientation
Syllabus
Schedule of Assignments
Hyperbook
Sydney Seminar
Viewpoints
E-mail
Search
Teaching Marketing Online
Marketing and the Internet
Intro to Marketing (Ch 1)
Environment of Marketing (Ch 2)
Marketing Research (Ch 3)
Markets (Ch 4)
Product Development (Ch 5)
Marketing Planning (Ch 6)
Place (Ch 7)
Price (Ch 8)
Marketing Communication (Ch 9)
Personal Selling (Ch 10)

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