Marketing Plan 2

The Marketing Plan applies Chapter 2 to an actual situation.

Please identify yourself:

            Name 
       ID number

Please provide the following company/organization information:

Organization
URL

The environmental or situational analysis entails learning about the reality of the marketplace at the present moment. Describe the external forces that affect your company's ability to serve its customers.

1. Describe Competition

2. Describe Economic conditions

3. Describe Technological developments

4. Describe Political and legal considerations

5. Describe Social and cultural forces

Chapter2

... Home