MARKETING
1311 Syllabus
The MRKG 1311 Course can be accessed from the Mountain View College
Business and Technology Lab, home, or work. In other words, it can be accessed from any
computer connected to the Internet.
COURSE DESCRIPTION
A comprehensive course designed to take you into the world of the marketer. The scope
and structure of marketing are examined. Marketing product, price, promotion and place,
consumer behavior, marketing research, sales forecasting, and relevant state and federal
laws are emphasized.
EDUCATIONAL COMPETENCIES
The following list of course goals will be addressed in the course.
 | determine Internet features |
| exhibit e-mail skills |
| demonstrate discussion forum options |
| critique mission statement |
| analyze marketing situation |
| analyze demographic forces |
| analyze social/cultural forces |
| analyze economic forces |
| analyze political/legal forces |
| analyze competition |
| analyze technological forces |
| assess international marketing |
| examine target markets |
| assess market potential |
| conduct marketing research |
| determine product strategy |
| determine pricing strategy |
| determine promotion strategy |
| determine distribution strategy |
PERFORMANCE OBJECTIVES
These summarize the main points and tell what you are expected to know upon completion
of the chapter. In order to study for the course, you should find it most helpful to write
complete answers to the objectives and define the terms and concepts. Most of the
test questions will come from the objectives and key terms and concepts.
LEARNING ACTIVITIES
Various learning activities will be used to accomplish the course objectives. Computer
online readings are used to introduce materials, methods, and concepts.
| Attend class online via computer. |
| Read assignments in a hyperlink text. |
| Participate in Discussion Forums. |
| Complete the Assignments. |
| Complete the Marketing Plans. |
| Take five tests online. |
EVALUATION
Students will be held to standards similar to those found in the workplace. I expect
you to complete your assignments on time with an open willingness to learn.
To measure the extent to which students attain the objectives of the course the
following will be graded:
- Tests: Five tests will be given. You must use the Name and Password
sent to you. The tests could include any or all of the following types of questions:
objective (true/false, multiple choice, matching), essay, short answer, and
fill-in-the-blank. Each test is worth 100 points.
- Assignment: Complete the assignments for each chapter. There are 200 possible
points. *See "great student answers."
- Marketing Plans: Complete marketing plan for each chapter. There are
200 possible points.
- Discussion Forum: Participate in Discussion Forum. This could include current
event discussions, problem solving situations, and/or question analysis. There are 100
possible points. Procedure: You should respond twice to each question
(topic or thread). First, give your comments on the question, and second, respond to a
classmate’s comments. Be sure to use common courtesy in responding to comments made
by other students. *See "great discussions."
Newsgroup etiquette can be found at
http://www.dejanews.com
SEARCH
search for: newsgroup etiquette
search
If you want to find and read current events online, an online newservice can be found
at:
http://www.prnewswire.com
Grading Scale: Grades will be earned as follows:
| A = 90 to 100 (Excellent) |
| B = 80 to 89 (Good) |
| C = 70 to 79 (Fair) |
| D = 60 to 69 (Passing) |
| F = 59 or below (Failing) |
Drop Policy: If you are unable to complete this course, you must withdraw from
it. Withdrawal from a course is a formal procedure which you must initiate by the
Friday of the 12th class week (see catalog); I cannot do it for you. You may do
this in the Admissions or Counseling Office. If you stop attending class and do not
withdraw, you will receive a performance grade, usually an "F."
Students often drop courses when help is available that would enable them to continue.
I hope that you will discuss your plans with me if you feel the need to withdraw.
STATEMENT OF WORKPLACE AND FOUNDATION
COMPETENCIES
The Secretary’s Commission on Achieving Necessary Skills (SCANS) was appointed by
the Secretary of Labor to determine the skills our young people need to succeed in the
world of work.
Mountain View College is determined to prepare you with the knowledge and skills you
need to succeed in today’s dynamic work environment. Towards this goal, these
workplace competencies and foundation skills have been designed into the curriculum for
this course:
Common Workplace Competencies
| Manage Resources: Time/Staff |
| Exhibit Interpersonal Skills: Work in teams/Teach others/Serve customers/Lead work
teams/Negotiate with others |
| Work with Information: Acquire and evaluate data/Organize and maintain
information/Interpret and communicate data |
| Apply Systems Knowledge: Work within social systems/Work within organizational
systems/Monitor and correct system performance |
Foundation Skills
| Demonstrate Basic Skills: Reading/Writing/Speaking/Listening |
| Demonstrate Thinking Skills: Creative thinking/Decision making/Problem solving/Thinking
logically |
| Exhibit Personal Qualities: Individual responsibility/Sociability/Self-management |
Recommended: The Wall Street
Journal ( special student rates and online videos
).
INSTRUCTOR INFORMATION
Instructor: Gemmy Allen, Professor
Office: Mountain View College, 4849 W. Illinois Ave., Rm. W223, Dallas, Texas 75211.
Voice: 214.860.8626
e-mail: gemmyallen@dcccd.edu
fax: 214.860.8592
- Note:
- The instructor reserves the right to modify the course requirements, assignments,
grading procedures, and other related policies as circumstances so dictate.
|
...MRKG
1311